JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

The net worth of JoJo Siwa, an American dancer, singer, actress, model, and reality television personality, is estimated at $20 million. She gained fame from “Abby’s Ultimate Dance Competition” and later made appearances on “Dance Moms.” While reality TV played a significant role in her rise, JoJo’s major success came through her YouTube channel, which boasts nearly 12 million subscribers and numerous videos with hundreds of millions of views. She has been recognized as one of the world’s most influential people.

Early Life

Born on May 19, 2003, in Omaha, Nebraska, Joelle Joanie Siwa began to attract attention with her YouTube music videos such as “Boomerang” and “I Can Make U Dance.” Following a successful tour in 2018, she began performing to sold-out crowds, initially visiting 52 cities across the U.S. and Canada, later extending her tour to include locations in the U.K. and Australia.

JoJo Siwa Hair Bow Sales

Many fans of JoJo speculate that her net worth must be far greater than currently estimated, as it is said she has sold 40 million hair bows. Although this figure has not been verified by independent sources or documented in business publications, it’s clear she is making substantial income from her product line. However, even if 40 million is an accurate count, it doesn’t automatically imply that JoJo is profiting “hundreds of millions” from these sales.

With celebrity product lines, often payment is contingent on achieving specific sales targets after recovering production and marketing expenses. If JoJo has sold 40 million ribbons, it’s safe to assume she has surpassed such milestones, indicating she indeed earns a share of the profits.

Calculating based on an industry average of $9 per bow, we estimate a net profit of $2.5 for each sale. Based on comparable celebrity endorsement deals, JoJo would be fortunate to receive 20% of profits post-cost recovery, translating to $0.54 per sale before taxes. Selling 40 million bows would likely require her to sell approximately 10 million to cover initial costs, leaving her with an estimated pre-tax earnings of $16 million, which could amount to about $8 million after tax deductions.

These estimates suggest that JoJo is indeed generating significant revenue from her product sales alone. Additionally, it’s important to note that the net worth figures provided on our site are calculated after taxes. To achieve a net worth of $14 million, for example, an individual would need to earn between $25-30 million before tax liabilities and various fees. Should JoJo sustain her popularity, we can foresee a future in which her net worth reaches between $50-100 million.

Filmography

Throughout her career, JoJo Siwa has made appearances in numerous television programs, particularly on Nickelodeon, including shows like “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Noteworthy guest spots also include “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”

Shows such as “Dancing with the Stars,” “So You Think You Can Dance,” “America’s Got Talent,” and “High School Musical: The Musical: The Series” feature Siwa prominently.

Additionally, Siwa contributed her talents to films like “The Angry Birds Movie 2” and “The J Team.”

Throughout the years, Siwa has received numerous nominations and achieved accolades like “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February 2020, JoJo acquired a home in Tarzana, California, for $3.5 million. Despite being just 16 years old, she possessed more wealth than many do in a lifetime. Her new property was showcased on her YouTube channel, allowing her dedicated fans to experience a virtual tour.

Spanning 6,000 square feet, this Mediterranean-style home provides ample space for JoJo’s entire family. The residence features luxurious marble floors, cozy fireplaces, a gourmet kitchen, elegant French doors, among other indoor amenities, ensuring that this young YouTuber will enjoy a comfortable lifestyle for years ahead. The outdoor area includes a swimming pool and a sports court.

Personal Life

From August to November 2020, Siwa dated TikTok star Mark Bontempo. In January 2021, she publicly came out as part of the LGBTQ+ community on social media. The following month, JoJo Siwa disclosed that she was in a relationship with her best friend, Kylie Prew. Following a breakup in late 2021, the couple rekindled their romance in May 2022. However, Siwa and Prew ended their relationship for a second time in June 2022, and by August, JoJo was dating social media creator Avery Cyrus. It was announced in December 2022 that their relationship had concluded.