KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

The English YouTube personality, video game commentator, comedian, and rapper known as KSIOlajidebt, or simply KSI, boasts a net worth of $100 million. Recognized as one of the highest-paid content creators globally, he earned $25 million between September 2022 and September 2023. Currently, KSI manages three YouTube channels: “KSI,” “JJ Olatunji,” and “KSIClips,” collectively amassing over 8.6 billion views. His main channel alone has 24.1 million subscribers, and he is also a former member of the Sidemen, a group that oversees four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt combines the gaming community reference “KSI,” his first name Olajide, and “BT” from British Telecom. His content predominantly revolves around FIFA games, and he famously played alongside Arsenal and England midfielder Alex Oxlade-Chamberlain. In his music career, KSI launched the single “Lamborghini” featuring P Money back in 2015, which achieved #7 on the UK R&B chart and #30 on the UK Singles Chart. Furthermore, he has released two studio albums: “Dissimulation” (2020) and “All Over the Place” (2021), in addition to collaborating on singles with BlacknWhite, Sway, and Yogi. KSI also authored the book “KSI: I Am a Bellend,” which was marketed in the U.S. under the title “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet.”

KSI and Logan Paul have a notorious rivalry, culminating on August 25, 2018, with a pay-per-view boxing match they labeled “the biggest internet event in history.” The bout concluded in a draw, prompting a rematch on November 9, 2019, at Los Angeles’s Staples Center. Their first fight attracted 2.25 million viewers live, with 1 million viewing via pay-per-view and another estimated 1.2 million watching through Twitch streams. Ultimately, 1.3 million purchased the fight via PPV, generating approximately $13 million in revenue. When factoring in other income sources, such as merchandise, it is estimated that each participant earned around $2 million before taxes. For the rematch, both were assured a minimum $900,000. Their combined earnings from this event, broadcast by DAZN USA, likely exceeded $3 million each. Earlier, KSI faced another YouTuber, Joe Weller, winning with a technical knockout in the third round; this fight amassed 1.6 million live viewers and reached 21 million views within 24 hours.

Prime Energy Drink

In recent discussions of KSI’s net worth, the energy drink “Prime” has emerged as a key subject. To clarify, KSI and Logan Paul have been promoting Prime since its launch in January 2022. Unverified data from the brand indicates that it generated $565 million in revenue in the year leading up to December 2023.

Do Logan Paul and KSI own Prime? No, they serve as promoters but do possess equity in the brand. It’s widely believed that they collectively own around 20%, with each potentially having a share of 20%. The majority stake belongs to an umbrella company based in Louisville called Congo Brands, co-owned by Max Clemons and Trey Steiger.

Assuming each of them holds 20% ownership of the brand, we can draw comparisons to Rockstar’s sale to Pepsi for $3.8 billion in 2020, which had $800 million in revenue at the time. This implies Rockstar was valued at around 5X its revenue. If Prime achieves $600 million annually, one could estimate its overall valuation at approximately $3 billion (5 times $600m). Under this assumption, KSI’s and Logan’s equity stakes would be valued at $600 million.

If they legitimately possess a collective 20%, meaning 10% each, then it would equate to $300 million for each individual. Given that their actual equity proportions remain undisclosed, along with the unverified revenue figures of the brand, all of the aforementioned remains speculative. Nonetheless, it is reasonable to presume that both hold highly valuable stakes in a flourishing enterprise.

A variety of celebrity endorsers have been brought on board by Prime, including quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA fighter Alexander Volkanovski. It’s likely that these celebrities were also granted equity in return for their endorsement.

Early Life

Olajide Olayinka Williams Olatunji, known as KSIOlajidebt, was born on June 19, 1993, in Watford, Hertfordshire, England. His mother, Yinka, hails from London, while his father, Jide, is of Nigerian descent. KSI has a younger brother named Deji, who is also a YouTuber. In 2015, KSI achieved the title of #1 on Tubular Labs’ “UK’s Most Influential YouTube Creators” list, with Deji following closely at #2. KSI attended Berkhamsted School, where he met Simon Minter, who later became part of KSI’s Sidemen. A controversial video was released by Deji in 2018, exposing KSI’s personal bank information, prompting KSI to publicly express his anger towards his family, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI initiated his first YouTube channel under the username “JideJunior” in 2008, and he subsequently created the “KSIOlajideBT” account in July 2009. After experiencing consistent revenue from his FIFA gaming-commentary uploads, he decided to leave sixth form college. KSI expanded his content to include vlog-style videos and a wider array of games, achieving a milestone of one million subscribers in 2012. In 2013, he signed with Polaris, a sub-network of Maker Studios, and that October, he joined the Sidemen, a British YouTube group known for their comedic sketches, challenges, and gaming commentary. By August 2017, KSI announced his departure from the Sidemen and subsequently released diss tracks targeting the other members.

Music Career

KSI launched his inaugural album, “Dissimulation,” in May 2020, which attained the #1 position on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold album included hit singles like “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His next album, “All Over the Place,” released in 2021, topped the UK Albums Chart and featured Gold singles such as “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). Additionally, KSI has released several EPs, including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).

In 2021, he unveiled the studio album “All Over The Place.”

Personal Life

KSI, enthusiastic about charity initiatives, has taken part in television charity events such as “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” During 2015, he contributed $10,000 to an online charity stream by YouTuber Castro1021 and participated in a Race Against Slime event to raise funds for SpecialEffect, an organization based in the U.K. that aims to foster fun and inclusion in the lives of individuals with physical disabilities through video gaming. Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football matches, collectively raising nearly £400,000 for various charities, including Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. In 2020, he made a $60,000 donation to the Black Lives Matter Global Network Foundation, along with other organizations dedicated to supporting Black lives, and provided clothing to the Seaview Project. Additionally, in that year, he joined “The Independent’s” Help the Hungry campaign and the “Evening Standard’s” Food for London Now initiative, while also contributing to the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, he donated £10,000 to Comic Relief.

Supportive of the London football club Arsenal F.C., KSI has made appearances on AFTV, a platform dedicated to Arsenal fans. In 2012, he faced accusations of sexually harassing women at a Eurogamer event and of sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” KSI received a ban from attending future Eurogamer events.

Awards and Nominations

KSI was awarded a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards in 2016, and the NME Awards honored him as Vlogger of the Year. He secured an Amazon Music UK award for Best Song in 2020 for “Lighter,” which also earned him a BRIT Award nomination for Best British Single. He has garnered three Shorty Award nominations: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. “Sidemen: The Book” earned a nomination for Non-Fiction: Lifestyle Book of the Year at the British Book Awards in 2017, and that same year, he was also nominated for the Teen Choice Award for Best British Vlogger at BBC Radio 1. Additionally, KSI has received nominations from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he captured the title of “Personality of the Year” at the Rated Awards.

Real Estate

During a 2020 interview with “Men’s Health,” KSI revealed that he owns over ten properties in England, with a total value exceeding £10 million. In December 2021, he vacated a flat shared with a friend and acquired a story home in London for £10 million.