Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

An American YouTuber, boxer, internet personality, and actor, Logan Paul boasts a net worth estimated at $150 million. As of now, his YouTube channel has attracted over 23.6 million followers. Throughout various times, he has ranked among the highest-paid YouTubers globally, with an annual personal income exceeding $20 million. Additionally, Logan has amassed 27 million followers on Instagram and 18 million on TikTok.

Apart from his YouTube endeavors, he operates a highly profitable merchandise company, Maverick Apparel, which achieved over $40 million in sales within its initial nine months.

Since November 2018, Logan has been the host of the Impaulsive podcast, and recently he, along with his brother Jake, has shifted their focus towards professional boxing.

In 2023, Logan reportedly signed a three-year, $15 million multi-year deal with WWE after making several appearances over the years.

Prime Energy Drink

Recently, the energy drink “Prime” has garnered attention in discussions surrounding Logan Paul’s net worth. For those unfamiliar, since its launch in January 2022, Logan and his boxing rival KSI have been promoting Prime. According to unverified sources from Prime, the drink reportedly generated an impressive $565 million in revenue between December 2022 and December 2023.

Do Logan Paul and KSI own Prime? While they serve as promoters, they do possess equity in the brand. It is widely believed that both own 20% collectively or individually. The remaining majority stake is held by Congo Brands, a Louisville-based parent company co-owned by Max Clemons and Trey Steiger.

If we were to assume Logan and KSI each own 20% of the brand, we can reference Rockstar’s sale to Pepsi for $3.8 billion in 2020, during which it was generating $800 million in revenue. Essentially, Rockstar’s valuation was about 5X its revenue. With Prime reportedly achieving $600 million annually, it suggests that the brand’s overall valuation could be quite substantial.

value is estimated at approximately $3 billion (which is 5 times $600m). If both Logan and KSI have a 20% ownership in the brand, then their paper stakes would be valued at $600 million. Conversely, if their combined ownership is actually 20%, or 10% each, then that would result in $300 million each. Given that their actual equity holdings are unspecified and the brand’s revenue figures remain unverified, all mentioned figures are mere conjecture. Nevertheless, it is reasonable to conclude that they each possess significant stakes in a flourishing enterprise.

Prime has secured a number of celebrity endorsements, featuring notable names such as quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. It seems likely that these celebrities were also granted equity in return for their endorsements.

Early Life

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio. He has a younger brother named Jake Paul, who is also recognized as a social media influencer. Logan began creating videos for YouTube at the age of ten with a channel he established called Zoosh.

In 2012, he excelled as an All-Star linebacker for the Westlake High School football team. Besides that, he was a State Champion wrestler during high school and later pursued engineering studies at Ohio University. From 2013 to 2014, his followers on various social media platforms surged from 900 to 1.5 million, gaining immense popularity on the platform Vine. In 2014, he made the decision to drop out of Ohio University and relocate to Los Angeles.

Career

A compilation of his work from Vine was transformed into a video and shared on YouTube. In April 2014, the clip amassed over four million views in its first week. Shortly thereafter, he reached 4 million followers on Vine and was engaged to produce sponsored content for HBO, Pepsi, Virgin Mobile, and other brands. By 2015, he was recognized as the 10th most influential personality on Vine, earning substantial income from his short videos. Following Vine’s closure, Paul transitioned his work to YouTube.

Currently, Logan’s videos have collectively received nearly six billion views, with the influencer boasting over 23.6 million YouTube subscribers, 26 million Instagram followers, and 15 million Facebook fans, as of this date.

Suicide Forest Controversy

On December 31, 2017, Paul published a video on his YouTube channel filmed in Aokigahara, located at the base of Mount Fuji in Japan. This region is infamously known as the suicide forest due to its history as a site where many individuals have chosen to end their lives. Paul’s footage included a deceased body hanging from a tree, garnering 6.3 million views within the first 24 hours of its release. Numerous online petitions emerged, urging YouTube to terminate Paul’s channel. He removed the video from his platform and issued a public apology on Twitter on January 1, 2018. Subsequently, on January 9, YouTube condemned his video via their Twitter account. On January 10, the platform announced that they would exclude Paul’s channels from the Google Preferred ad program. Paul also lost his affiliation with the YouTube

the red series titled “Foursome” prompted Paul to donate $1 million to suicide prevention organizations.

Other Controversies

In early February 2018, YouTube suspended all advertisements on Paul’s channels due to his “pattern of behavior.” Specifically, this referred to his participation in the “Tide Pod challenge,” an incident where he humorously attempted to give CPR to a fish he removed from his pond, and another occasion when he filmed himself using a taser gun on two deceased rats. During this suspension, Paul received no revenue from his page views. Two weeks later, YouTube reinstated advertisements on his channel, but he remained on probation for 90 days, which rendered his channel and its content ineligible for the trending tab on YouTube.

In January 2019, Paul made a comment during a skit on his podcast, stating, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” This remark drew significant backlash, as critics accused him of suggesting that being homosexual is a choice.

KSI Boxing Matches

Logan Paul is well-known for his rivalry with fellow YouTuber KSI. Their first pay-per-view boxing match on August 25, 2018, was heavily promoted as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. The initial fight attracted 2.25 million live viewers, with 1 million purchasing pay-per-view access and an estimated 1.2 million illegally streaming via Twitch. In total, 1.3 million people bought the fight through PPV, resulting in approximately $13 million in revenue. It’s estimated that both Logan and KSI earned around $2 million before taxes from the match, considering all income sources like merchandise. For the second bout, each was guaranteed a minimum payout of $900,000, with total earnings likely surpassing $3 million each, facilitated by DAZN USA’s broadcast.

Personal Life

During the fall of 2015, Paul resided in a Hollywood apartment complex with his roommates, Mark Dohner and Evan Eckenrode, along with other social media celebrities like Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Living in such proximity facilitated collaboration on videos for their respective channels.

In the fall of 2017, Paul transitioned to an estate located in Encino.

In July 2018, Paul and actress Chloe Bennet publicly acknowledged their relationship, having reportedly been dating for a year prior to confirmation. They ultimately ended their relationship in September of that same year.

Paul has red-green color blindness.

In May 2020, he announced his relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. The following month, he posted a video titled “I Bought My Girlfriend A Horse” on YouTube. The video depicted a minor dispute between the couple, after which Paul decided to surprise Josie, an avid horseback rider, with her own horse as a gesture of reconciliation. In the footage, he shares that he purchased both horses, proclaiming: “100% yours. Even

“If we end our relationship, they’re yours to keep.”

Paul began a romantic relationship with model Nina Agdal in 2022, and the two declared their engagement in July 2023.

Annual Earnings

Logan’s earnings were recorded at $12.5 million in 2016, followed by $12 million in 2017. In 2018, he earned $14.5 million. The year 2019 saw his total earnings drop to $10 million, while his income rose to $18 million in 2021.

From September 2022 to September 2023, Logan generated an impressive $20 million.

Real Estate

For many years, Logan Paul resided in a mansion located in the suburb of Encino, Los Angeles:

In October 2017, he bought this home for $6.55 million, which had been previously listed for $8.5 million. The property spans over 30,000 square feet and comprises 14 rooms. Logan sold the house in April 2022 for $7.4 million to Machine Gun Kelly.

Currently, Logan has been living in Puerto Rico, where he rents a mansion worth over $13 million in the exclusive Ritz-Carlton private gated community.

In 2019, Logan acquired Fobes Ranch, an 80-acre property in the San Jacinto Mountains, located about two hours east of downtown Los Angeles, for $1 million. This property was once inhabited by Timothy Leary, a Harvard professor who became an LSD producer during the 1960s. Leary lived on the ranch, producing LSD with a group of surfers from Laguna Beach who called themselves the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On June 6, 2021, Logan faced Floyd Mayweather in a match. Logan is said to have secured a deal offering him a base salary of $250,000 along with 10% of the Pay Per View profits, while Mayweather was guaranteed $10 million just for showing up, plus 50% of the PPV profits.

Logan anticipated earning a minimum of $20 million from the bout, whereas Floyd expected to earn over $50 million.

In reality, the fight attracted around 1 million buyers, resulting in Floyd making an estimated $35 million, while Logan earned approximately $5.25 million.