PewDiePie Net Worth (Money & Salary)

PewDiePie’s Net Worth: What Is It?

The net worth of PewDiePie, a prominent Swedish video game commentator, streamer, and internet sensation, stands at $45 million. Throughout recent history, his channel has consistently held the title of being the most-subscribed on YouTube, and he has been recognized as the highest-earning YouTuber globally. The content on his YouTube channel primarily consists of videos where he plays a wide range of video games.

Typically, his videos showcase him engaging with the game while providing commentary on his observations and experiences, along with his reactions to the visual content. He affectionately refers to his fans as the ‘Bro Army,’ which consists of his ‘Bros,’ and ends each video with a signature ‘Brofist.’ Since the launch of his channel in 2009, subscriber numbers have skyrocketed. Additionally, PewDiePie delivered a speech at the Nonick Conference in 2012. In October of that year, OpenSlate recognized PewDiePie’s channel as the number one on YouTube based on “SlateScore.” By April 2013, his subscriber count had increased to 6 million, prompting him to relocate to the United Kingdom in July 2013 for improved internet connectivity.

The Highest-Paid YouTube Star

PewDiePie is not only the biggest star on YouTube in terms of viewership but also ranks among the highest-paid personalities on the platform. CelebrityNetWorth disclosed in 2013 that his earnings reached $12 million, making him the highest-paid YouTube star at that time. In 2014, he surpassed $14 million. His income was measured at $9 million in 2015, and in 2016 he earned $15 million. In the following year, PewDiePie made $12 million, while in 2018, he reached $15.5 million. For 2019, his earnings came in at $13 million. Currently, PewDiePie commands approximately $450,000 for a single sponsored video.

Putting it all together, PewDiePie has amassed more than $73 million in pre-tax earnings from his YouTube empire since 2013. He personally stated in an interview that his net worth is “much much” higher than $20 million.

Early Life

Felix Arvid Ulf Kjellberg, known as PewDiePie, was born on October 24, 1989, in Gothenburg, Sweden. His parents are Lotta Kristine Johanna and Ulf Christian Kjellberg; his father holds a corporate executive position while his mother is an award-winning Chief Information Officer. He has an older sister named Fanny. During high school, Felix would often skip classes to immerse himself in video games. He completed his secondary education at Göteborgs Högre Samskola and initially aimed to pursue a degree in Industrial Economics and Technology Management at Chalmers University of Technology. Due to a lack of interest in the coursework, he decided to withdraw. It is a common misconception that he left school to pursue a YouTube career. While he was disengaged from formal education, he harbored a passion for Photoshop and maintained a deep-seated love for video games. To fund his dream of owning a computer, he sold photoshopped images.

YouTube

PewDiePie, known officially as Felix, started his journey on YouTube on December 19, 2006. His first channel was named “Pewdie,” which he described by stating that “pew” represents the sound of a laser. In his early uploads, he showcased gameplay of Call of Duty, alongside some vlogging. Eventually, after forgetting or losing access to his original Pewdie channel, he initiated a new channel called PewDiePie on April 29, 2010. On this new platform, Felix concentrated on Call of Duty, Minecraft, and an assortment of horror/action games. For instance, he would share clips of his top CoD kills coupled with lively commentary and inventive edits. When it came to his Minecraft content, he produced “Let’s Plays,” where he would play the game without any predetermined structure.

Early Success

At one point, PewDiePie turned his attention to the game Amnesia. For reasons unknown, his Amnesia Let’s Plays resonated with a wider YouTube audience, causing his subscriber count to soar. By July 2012, his channel reached 1 million subscribers, and by September of the same year, it crossed the 2 million mark. Subsequently, he entered into a representation deal with the MCN Machinima, and by October 2012, transitioned to Maker Studios.

The Biggest YouTube Star On The Planet

During 2012 and 2013, PewDiePie achieved remarkable growth as the fastest-growing YouTube channel. In 2013 alone, subscribers surged from 3.5 million to an astounding 19 million. He gained a new subscriber every second, averaging 1.037 across the entire year. That same year, he amassed 1.3 billion video views, concluding as the most subscribed channel on YouTube.

With the assistance of Maker Studios, he launched a PewDiePie app for iPhone. Although he occasionally conveyed uneasiness regarding Maker Studio’s parent company, Disney, he ultimately managed to create a website and online store which complemented the highly successful app.

In 2014, his channel saw an increase of 14 million subscribers and achieved 4.1 billion video views, outpacing all other channels significantly. By 2015, PewDiePie averaged 300 million video views each month.

Return To Twitch

In March 2023, PewDiePie made an unexpected return to Twitch after years of dormancy on the channel, having previously signed an exclusive streaming deal with YouTube in May 2020. With a creative twist, he introduced PewDiePie Infinity, where he set his channel to stream an unending loop of his past videos and streams, referring to it as an “infinite money glitch in real life.” Currently, he boasts 1.5 million followers on the platform.

Controversies

In February 2017, PewDiePie faced a setback when he lost his YouTube Red show due to the exposure of antisemitic content in several of his videos. He asserted that his intent was purely sarcastic, aimed at illustrating the lengths to which people might go for money, regardless of appropriateness or shock value. In one notable incident, he paid two individuals $5 on Fiverr to display a banner reading “Death to all Jews.” Additionally, a viral “subscribe to PewDiePie” challenge emerged, where individuals trolled the internet by promoting that phrase in various public scenarios. At least two mass murderersDuring their massacres or in their manifestos, the phrase “subscribe to PewDiePie” has been mentioned. PewDiePie has condemned the killers and distanced himself from the meme.

Personal Life

In 2011, PewDiePie met Italian Marzia Bisognin, starting with an online friendship that blossomed into a romance. He created a YouTube channel for her named CutiePieMarzia in 2012. Her channel featured content on fashion, makeup, books, movies, and beauty, ultimately becoming one of the most popular beauty channels on the platform. Marzia retired from YouTube in 2018. The couple alternated between Sweden and Italy for several years before finally settling in Brighton and Hove, England. They tied the knot in August 2019 and now live relatively anonymously in the quaint seaside town with their two pugs, Edgar and Maya. In February 2023, his wife shared the news that they were expecting a baby.

In 2019, they purchased a residence in Japan, which was burglarized later that same year, forcing delays in their relocation due to the country’s restrictions regarding COVID-19. In May 2022, they successfully moved to their home in Japan with a five-year business visa.